The Biggest Mistake You Can Make In Business
Steve Jobs had a lot to say about running a business.
In fact, this is one of the most misunderstood areas of his life. Watch this short interview.
The brilliant thing about being the boss of a one-person business is that you never fall into the trap of having to persuade other people your ideas are good.
Because here’s the thing, other people in your business are the wrong people to ask anyway.
Even if they also consume your product, they are still wrong because they will be biased in favour of keeping their job (and worse, trying to look good).
The best bit is that you get to discover the REAL answer to what works and what doesn’t when you abandon committees in favour of your customers.
You are either successful in the market place or not and they only will decide that.
But because we are all in fear of losing our job, money, reputation, integrity, house, spouse etc., we find it oh so hard to take responsibility.
So be proud that you have an opinion strong enough to take action with and go do it.
You will learn so much more, and so much faster.
Wisdom and knowledge come from experience, and that comes from taking action.
So having said that, why listen to me? Ha!
Well, apart from running my own businesses, this is also my experience of working with Apple and touring 20+ of their Apple Stores in the UK.
Their success didn’t happen by chance or by committee.
So as your business grows, give everyone within it the responsibility they deserve.
If someone you trust and employ (including yourself) says something is the right thing to do, let them do it.
If they mess up. I guarantee they won’t mess up in the same way again.